7. The 1 Reimagined
Scope:
- Create displays for one or more shoes (Choice of AF1 or Jordan 1)
- Use given Assets to creat a cohesive message in retail enviroment
- Portraits of the Designers and Campaign images are mandatory
- Consider Audience: primary consumer is 17-22 year old woman
- Look and feel should be light bright, airy, dynamic, strong
- What concepts around women’s empowerment, the AF1 and Jordan 1 products could one develop to create a full expression within the shops footprint?
![](https://freight.cargo.site/t/original/i/00efa14fe6030f36730e163f52d348459ead36da8f5a7741216e45058255f47f/web-1.png)
![](https://freight.cargo.site/t/original/i/7ed0fadf633a2fbb9b9af11ae8ba90a80897483c967c4064b8ef35851a1ec5bd/web-10.png)
![](https://freight.cargo.site/t/original/i/112cb6ac322a984922c56fd36b5f1c80d973fcfd49c58732450d76fbdc14b718/web-9.png)
![](https://freight.cargo.site/t/original/i/882ee8f7a196b7bd0c1e0de2999f7178c960162500eac063584e091111d40bf3/web-3.jpg)
![](https://freight.cargo.site/t/original/i/8df34df32389e2a91cb208df4e00fcb6b833cf79d1cfc7579416ab8faf3d55c9/web-5.png)
![](https://freight.cargo.site/t/original/i/aa5f2d9af7285f2d662c5f8d1075e32e8fe28967d5abd2f6b6374eaebc8c09a6/web-8.png)
![](https://freight.cargo.site/t/original/i/c144031e07754898fd0b7e52acece7c18d102e07d4fbe0542b7938dbbef72946/web-4.jpg)
![](https://freight.cargo.site/t/original/i/11a801d2ae1914d1923ea535ffef4d830bf4d299974ecf69f654615e4c425a5e/center.jpg)