7. The 1 Reimagined


- Create displays for one or more shoes (Choice of AF1 or Jordan 1)

- Use given Assets to creat a cohesive message in retail enviroment

- Portraits of the Designers and Campaign images are mandatory

- Consider Audience: primary consumer is 17-22 year old woman

- Look and feel should be light bright, airy, dynamic, strong 

- What concepts around women’s empowerment, the AF1 and Jordan 1 products could one develop to create a full expression within the shops footprint?