7. The 1 Reimagined
- Create displays for one or more shoes (Choice of AF1 or Jordan 1)
- Use given Assets to creat a cohesive message in retail enviroment
- Portraits of the Designers and Campaign images are mandatory
- Consider Audience: primary consumer is 17-22 year old woman
- Look and feel should be light bright, airy, dynamic, strong
- What concepts around women’s empowerment, the AF1 and Jordan 1 products could one develop to create a full expression within the shops footprint?